Copy, content + verbal branding

What we do.

OUR WORK

Copy

Words have the power to move you, sway you, persuade you and slay you – a well-crafted message is a beautiful thing. From ads and web-words, to fundraising and EDMs, we write copy that inspires action.

Content

If content is king, then we’re your queens. While we love a smart and snappy message, storytelling is our heartland. SEO-soaked blogs, social campaigns, bios, editorials and direct mail writing – we write content that’s cognitive and creative.

Verbal branding

Your story is what sets you apart. We can help you discover your unique tone and define it in clear principles and guidelines. Let us help you find your voice – then shout it from the rooftops.

Naming

We get it. Naming a brand or product can be as stressful as naming a child. We can help you choose a label that’s unique, meaningful and memorable. Let us be the fairy godmothers to your brand baby.

Taglines and slogans

Let's play a game. What comes to mind when you read these words? "Oh what a feeling". "Think Different." What about, "The Fresh Food People"? Hunting for a memorable brand line of your own? Just do it. Because you're worth it.

Campaign ideation

An unforgettable concept can spell the difference between an ad campaign that sails, or one that’s dead in the water. Success or failure for your advertising dollars? We’re guessing you’d prefer the former.

WHAT CAN WE DO FOR YOU?

LET'S TALK

A bit about us.

STORY TIME

From the crowns of our heads to the tips of our fingers, Pencil + Crown copywriters live, breathe and write good copy.

Known for our ‘cognitive creative’, our wise and witty words are cemented in solid strategy. We’re real humans. So, everything we write is grounded in the science of how real humans read. (And we’ve got the readability testing to prove it.)

Specialising in for-purpose copywriting and not-for-profit communication, we help good people do good work. From fundraising copywriting to B-Corp business blog editing, we’re jacks of all trades – and super good at what we do.

This business was founded in a shared belief in the power of words and the strength of humanity. And we tend to work with clients who share our dream to make the world a better place.

Curious to connect? Just send word.

Let us take your words from ‘Yeah, nah’ to ‘Heck yes!’.

LET'S GET THE CONVERSATION STARTED.

send word

ABOUT US

Meet your head word nerd

A 'Human / Copywriter' with one head in the clouds and the other all up in your business.

Witty, wordy and a little bit nerdy, our founder-creative crafts content that captures the heart and conveys a clear message.

Tabitha. With 15+ years of experience both in-house and agency-side, it’s safe to say that Tabitha knows her way around the alphabet. But beyond her kickass copywriting skills, she also has a keen mind for strategy and has been the Tone of Voice architect and naming lead for a number of well-known brands. A prolific not-for-profit writer and digital storyteller, Tabitha is a creative content writer with a cause. She’s Mum to a smart and sassy preschooler and a crazy fur baby. Tabitha lives and writes on Oyster Bay/ Paradareme Country on Tassie’s east coast.

We've worked with

OUR WORK

"So much more than just fundraising writing, Tabitha captures the Uniting tone and brand values in everything she creates and truly understands our audience. She crafts content that engages and influences, turning complex and sensitive issues into simple and relatable conversation. A pleasure to collaborate with, Tabitha has supported me in reaching many marketing goals, increasing engagement across social media channels and delivering campaign conversions." –Lee Taylor, Uniting NSW.ACT

"I've had the loveliest time working with the Pencil and Crown crew! From the first draft to the last, their content quality has remained ultra-smooth and consistent. I appreciate the level of detail and research that goes into every article they churn out. They checked in every week and kept a close eye on our deliverables until we made it to the end! Thanks, team!" –Marla Ricafrente, Airtasker

"Working with Pencil + Crown was just a treat. They seemed to read my mind, so attuned to what I wanted and needed. Everything I wanted to say – but didn’t know how – just appeared on the page like magic. My copy fairy god mothers, going way above and beyond every project I sent their way. To top it off, you’ll always have a giggle reading their emails. Pencil + Crown – they are your people! –Laura Kahar, Music N Me

"I’m so glad I found Tabitha. She immediately understood my clients and brand tone, which flowed into her incredible writing. I touch base with her regularly as my business evolves to keep my content fresh and appealing. If you’re on the hunt for a poetic and creative content writer for business, do yourself and your business a favour and work with Pencil + Crown." –Natalie Coombes, Tillee Music

"Having worked with Tabitha across a number of agencies, I now take Pencil + Crown with me wherever I go, with only glowing reviews to follow. P+C are creative content writers first, but can offer so much more – research, strategy, positioning and scripting, to name a few – across a broad and diverse range of industries and sectors, tailoring language to vastly opposite ends of the spectrum and with great turnaround times. It’s refreshing to work with content writers who write with purpose and insight."
Sarah Virzi, Esve Creative

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Well, hello there.

Welcome.

Word to the wise.